{"id":3589,"date":"2024-08-29T12:11:18","date_gmt":"2024-08-29T10:11:18","guid":{"rendered":"https:\/\/bretagne.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=3589"},"modified":"2024-11-29T16:29:51","modified_gmt":"2024-11-29T15:29:51","slug":"boostez-votre-seo-wordpress-avec-une-strategie-de-communication-bien-pensee","status":"publish","type":"wcb_session","link":"https:\/\/bretagne.wordcamp.org\/2024\/session\/boostez-votre-seo-wordpress-avec-une-strategie-de-communication-bien-pensee\/","title":{"rendered":"Boostez votre SEO WordPress avec une strat\u00e9gie de communication bien pens\u00e9e !"},"content":{"rendered":"\n<p>Vous pensez que le SEO sur WordPress se limite aux mots-cl\u00e9s et aux backlinks ? D\u00e9trompez-vous ! Une bonne strat\u00e9gie de communication peut transformer votre visibilit\u00e9 en ligne.<\/p>\n\n\n\n<p>Relations presse, r\u00e9seaux sociaux, marque employeur : des leviers souvent sous-estim\u00e9s, mais essentiels pour am\u00e9liorer votre r\u00e9f\u00e9rencement naturel. Lors de cette conf\u00e9rence, nous explorerons comment int\u00e9grer ces \u00e9l\u00e9ments dans votre strat\u00e9gie digitale, les meilleures pratiques \u00e0 adopter, et des exemples concrets pour maximiser votre impact en ligne.<\/p>\n\n\n\n<p>Les slides : <a href=\"https:\/\/fr.slideshare.net\/slideshow\/boostez-votre-seo-wordpress-avec-une-strategie-de-communication-bien-pensee\/272223693\">https:\/\/fr.slideshare.net\/slideshow\/boostez-votre-seo-wordpress-avec-une-strategie-de-communication-bien-pensee\/272223693<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wordpress-tv-embed wp-block-embed-wordpress-tv-embed wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='281' src='https:\/\/video.wordpress.com\/embed\/UPDPWkMY?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713'><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def5b605661&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def5b605661\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" 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\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def5b605fc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def5b605fc9\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"4502\" src=\"https:\/\/i0.wp.com\/bretagne.wordcamp.org\/2024\/files\/2024\/11\/helene-3.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-4502\" srcset=\"https:\/\/i0.wp.com\/bretagne.wordcamp.org\/2024\/files\/2024\/11\/helene-3.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bretagne.wordcamp.org\/2024\/files\/2024\/11\/helene-3.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/bretagne.wordcamp.org\/2024\/files\/2024\/11\/helene-3.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/bretagne.wordcamp.org\/2024\/files\/2024\/11\/helene-3.jpg?resize=450%2C300&amp;ssl=1 450w, https:\/\/i0.wp.com\/bretagne.wordcamp.org\/2024\/files\/2024\/11\/helene-3.jpg?w=1334&amp;ssl=1 1334w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vous pensez que le SEO sur WordPress se limite aux mots-cl\u00e9s et aux backlinks ? D\u00e9trompez-vous ! Une bonne strat\u00e9gie de communication peut transformer votre visibilit\u00e9 en ligne. Relations presse, r\u00e9seaux sociaux, marque employeur : des leviers souvent sous-estim\u00e9s, mais essentiels pour am\u00e9liorer votre r\u00e9f\u00e9rencement naturel. Lors de cette conf\u00e9rence, nous explorerons comment int\u00e9grer ces [&hellip;]<\/p>\n","protected":false},"author":21134501,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1727427300,"_wcpt_session_duration":2100,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/fr.slideshare.net\/slideshow\/boostez-votre-seo-wordpress-avec-une-strategie-de-communication-bien-pensee\/272223693","_wcpt_session_video":"https:\/\/wordpress.tv\/2024\/11\/25\/boostez-votre-seo-wordpress-avec-une-strategie-de-communication-bien-pensee\/","_wcpt_speaker_id":[3545],"footnotes":""},"session_track":[25],"session_category":[39,38],"class_list":["post-3589","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-grand-public","wcb_session_category-communication","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"27 septembre 2024","time":"10\u00a0h\u00a055"},"session_speakers":[{"id":"3545","slug":"helene-guiheneuf","name":"H\u00e9l\u00e8ne Guih\u00e9neuf","link":"https:\/\/bretagne.wordcamp.org\/2024\/speaker\/helene-guiheneuf\/"}],"session_cats_rendered":"Communication, SEO","_links":{"self":[{"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/3589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/3589\/revisions"}],"predecessor-version":[{"id":4528,"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/3589\/revisions\/4528"}],"speakers":[{"embeddable":true,"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/3545"}],"author":[{"embeddable":true,"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/lngrr"}],"wp:attachment":[{"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=3589"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=3589"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bretagne.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=3589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}